Today kicks off Rise of Social Commerce in Palo Alto, CA, the latest in a series of conferences focused on the topic of social commerce. Last week, Lift Summit, a one-day conference, was held in Atlanta. In April, BazaarVoice sponsored Social Commerce Summit 2010. This begs the question, why are there suddenly a number of conferences aimed at social commerce? Lora Cecere, partner with Altimeter Group, the organization hosting the Rise of Social Commerce conference, explains it this way: "Companies are going west, so to speak. It's not dissimilar to the idea of pioneers going west years ago. We don't yet know what 'west' looks like, but we believe it will be the intersection of e-commerce, mobile commerce (m-commerce) and social comme...
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